SRAM have opened a Pop-Up store at Crankworx to help support their World Bicycle Relief initiative. If you're at Crankworx the store is located behind Zogs in Whistler Village, just follow the Red line from the SRAM race truck... It's open from 10-5.
In the store you can buy T-Shirts and other goodies, with all profits going to World Bicycle Relief.
Founded by SRAM in 2005 and supported by leaders in the bicycle industry, World Bicycle Relief provides bicycles for poverty relief and disaster recovery initiatives. Since it's inception they have given away over 81,000 bicycles to help with access to education, health care and other services. They have also supplied bicycles for disaster relief, most notably after the 2004 Tsunami in Sri Lanka.
By purchasing a T-Shirt you are directly contributing to WBR and helping provide a better quality of life for people in need.
While there are specific shirts for World Bicycle Relief, all proceeds from all merchandise is going to the cause.
Picking up one of these T-Shirts at the SRAM MTB Experience store isn't the only way to contribute to WBR. SRAM is also hosting a silent auction of gallery quality mountain bike images shot by Adrian Marcoux. Many of these images were used for this years SRAM MTB and TRUVATIV ad campaigns. The auction will be open for bids through Sunday, July 24. Minimum bids will start around $125.00
There are a lot of other things going on in the store as well, SRAM partnered with Red Bull, Monster and Troy Lee Designs to create a locker room for Brandon Semenuk and Cam Zink and both riders custom decorated their spaces with their gear, bikes, and stickers.
Brandon Semenuk and Cam Zink are storing all of their gear and bikes here for the week. Swing by on Wednesday afternoon for an athlete autograph signing. Zink, Semenuk, Strait, Fairclough, Smith and more will be in attendance.
You can also take a closer look at the pros bikes. SRAM's collection of wins is growing and Mitch Ropelato's dual slalom bike, as well as Steve Smith's Canadian Open winning Devinci, are on the showroom floor with some really big checks hanging from them.
There are fun things to try at the store as well, like Hammerschlagen!
In the game of Hammerschlagen you use the thin end of a cross peen hammer to hammer in nails. Each competitor takes a turn around the stump and the first one to get their nail in all the way wins. There are several other variations such as Stump that are slightly different.
If you're looking for a poster of your favorite SRAM athlete, there are lots to choose from.
Those familiar with the RockShox Totem fork know that they commission new artists every year to design a set of stickers. Geoff McFetridge is this year's current artist and in celebration of the project we asked Geoff to use an actual RockShox Totem for his canvas and paint his iconic characters all over the legs and crown of the fork. A ten dollar raffle ticket or spending 30 dollars at the SRAM MTB store gets you a chance to win this one of a kind piece of RockShox history.
This year you have a chance to design the Totem Sticker Pack yourself. When you're in the store be sure to pick up a DIY Sticker Contest book, and stay tuned for all the details on Pinkbike shortly.
SRAM's commitment to Kokanee Crankworx and World Bicycle Relief (WBR) are combining this week at the SRAM MTB Experience retail space. Since it's founding in 2005, World Bicycle Relief has devoted their energy to providing access to independence and livelihood through the power of bicycles. All proceeds from the sales will go directly into funding World Bicycle Relief's mission of getting bicycles into the communities that need them most. The SRAM MTB Experience store will be open in Whistler Village from July 18th - 24th. Doors open from 10 - 5 every day and will showcase unique SRAM, RockShox, Avid and TRUVATIV designed t-shirts, hats and hoodies in men's, women's and children's sizes. Kokanee Crankworx always makes for a legendary weekend. If you are lucky enough to be in the Whistler Village be sure to swing by for some good times for a great cause. The store is located behind the world famous Zog's food stand. See store updates as they happen on twitter.com/sram_mtb
there is no such game as "hammerschlagen" in germany. hint: the wikipedia site is english only. if there was a similiar game there would be a german site as well.
SRAM have opened a Pop-Up store at Crankworx to help support their World Bicycle Relief initiative. If you're at Crankworx the store is located behind Zogs in Whistler Village, just follow the Red line from the SRAM race truck... 
